A match in La Liga and Serie A will be played outside mainland Europe. Fans are reacting after the decision approved by UEFA.
Marketing strategies in football alienate fans from their clubs. A match in La Liga and Serie A will be played outside mainland Europe. UEFA announced that it had approved the requests of a total of 4 clubs. The Villarreal-Barcelona match will take place in Miami, USA in December and the Milan-Como match will take place in Perth, Australia in February.
“WE PRACTICE LICENSING” UEFA President Aleksander Ceferin announced that they reluctantly approved requests from clubs and federations. Ceferin said, “We regret allowing the matches to take place outside the country. This is an exception and will not be a precedent for other possible requests.” he said.
FAN INDICATORS WILL STAY AWAY FROM THEIR GROUP
San Siro Stadium will be the venue for the opening ceremony of the 2026 Winter Olympic Games. The Milan club, with Como's approval, announced that they wanted to play the match on that date in Australia. The Villarreal-Barcelona match was also moved to Miami in accordance with La Liga's marketing strategy. Fans who will distance themselves from their teams will react to these regulations and marketing strategies.
Fans of all four teams commented on social networks that they did not accept this decision.
