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No competition, creativity is important

September 11, 2025
in Business

No competition, creativity is important

If we try to count the genius of life technology, names like Steve Wozniak from Apple, Bill Gates and Elon Musk from Microsoft. Another name must be included in this list: the founder of Dyson 'Sir' James Dyson. (Advertisement)

James Dyson, who brought a new breath to products such as vacuum cleaners or hair dryers in our daily life and completely changed the designs that have not changed for 100 years, created a new generation.

Ahmet technology writer can convey his impression from Berlin.

Last week, I had the opportunity to meet and talk to Sir James Dyson at the launch of Dyson's new product in Berlin, Germany. He came to meet with a classic small car worthy of a brother. He greeted everyone very warmly and sincerely. As a technological genius, he told his new products with great excitement as if he was on stage for the first time. That day, 11 new products were introduced on stage; There are many innovations, from new generation wireless vacuum cleaners to hair care products. After debuting, I had a special interview with him.

The journey begins by dreaming “You completely changed the hair dryer or vacuum cleaner 100 years ago. How do you grasp this creative method?” I started with the question. James Dyson immediately responded to the excitement of an entrepreneur: My dream was to create a very light and simple vacuum cleaner. Today we realize this with our Pennilvac product. We have to develop a new technology for this model. Before Dyson, imagine that the broom was connected. You have to wear plugs, cable, wrap and open it. We want to eliminate all these annoying things in the product and this has brought new technology. He explained that they also applied this logic to the hair dryer. The resistors are developed by other manufacturers very large. Therefore, they cannot shrink the device anymore. We made the resistance too small. In this way, you can change Root products, make it lighter, more flexible and less resources. Creativity does not matter, does not copy Another question I asked to Mr. James Dyson is the trend of competitors to copy Dyson's design and technology. When I asked what he was thinking when I saw this trend on the market, he answered, of course we didn't like it. When I was at school, if you copy someone's homework, you were thrown out of school. It will be like this in companies. It is a kind of exploitation. And I think it has no use to consumers. From agriculture to technology: The unknown face of Dyson Mr. James Dyson is also a farmer. He works on farms at the beginning of his life and is currently pursuing a sustainable and creative agriculture under the roof of Dyson Farming. Describing that agriculture is a complete business, Dyson said he did this without the purpose of making money. I always want to do it because I grew up on farms. Saying that they had grown strawberries throughout the year, Dyson said they had achieved this thanks to special glass greenhouse and anaerobic digestive system. Energy is free because we have anaerobic digestive. This system heats the greenhouse and generates electricity. We use that electricity in a greenhouse. This is to bring technology to cultivation in this way.

Products of the future: from air cleaner to smart robot The last topic we talked to Sir James Dyson was new products. He summarized the products they introduced in the premiere with great enthusiasm: this time we developed different products. For example, we have a very interesting air detergent: Hushjet. It only works with 24 noise decibels but blows a large amount of air. Name is Dyson Clean+Wash hygiene. All dirt, like other machines, instead of pulling it into the cleaning head. You remove it and empty it into the sink, that's everything. We also have a new hairstyle: Dyson Airwrap Co-Aand 2X.

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